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Television Convergence As A Field In Formation

RRP $310.99


A Functional Analysis Of Political Television Advertisements

RRP $246.99

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A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time.


Television And Radio Announcing

RRP $350.99

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The digital revolution has significantly changed broadcast technology. The 12th edition ofTelevision and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era.

Learning Goals

Upon completing this book, readers will be able to:

  • Develop essential announcing skills

  • Understand new trends in the field



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Video Production Articles

Video Production Youtube Television Video
Internet video Cameras Camera Gear Digital Camera

Video Production Books

Video Production Youtube Television Video
Internet video Cameras Camera Gear Digital Camera

Video Production





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